You need a great copywriter, even if you're blind to it now.

Have you seen the YouTube video that opens with a disheveled man begging on a busy street while holding up a sign that says, ''Blind?'' He's not receiving any donations from the people passing by. His tin cup is empty. Then, by chance, one person looks down and notices the beggar's dilemma. He asks the blind man if he could have his sign for a moment. He turns the sign over and writes on it in big letters, ''It's a beautiful day but I can't see it.'' He returns later that day to find the blind man's cup overflowing with money.

The principle of abundance is that each and every one of us can attract what we really want if we manifest our desire. I contend that having the assistance of a great copywriter helps.

''Freelance writing that creates an urgency to buy'' has always been the motto of ExcitingWriting Communications. I admit those words may give the impression that I am a specialist in direct response copywriting. More than most writers, I am able to vary the style of my writing so that it is also effective for TV and radio commercials as well as for web, video, brochure, training, sales presentation, white paper, technical, and many more kinds of business writing assignments. I happen to have a lot of experience writing about healthcare and high technology topics.

More than anything, I am an effective conceptual writer. It was an idea in a passerby's mind to suggest, ''It's a beautiful day but I can't see it.'' An idea, properly phrased, can spark a tremendous response and change a life or a business.

Please call me at 214-685-9555 with freelance writing opportunities. Or e-mail me at clustig@excitingwriting.com, I am dedicated to assisting you and your contacts with writing that gets results. You can expect fresh ExcitingWriting Advisory (EWA) blogs to appear in your inbox on the 23rd of each month.